Chlorophyll Brand and Communications Consultancy

Patanjali noodles riding on Ramdev's marketing

Rediff.com5 Sep 2015

In many respects, Ramdev is also among the busiest FMCG brand ambassadors.

Best ways a brand can reclaim its reputation after a crisis

Rediff.com14 Apr 2015

'The crisis-hit brand needs to react, and react without sounding outraged or angry. '

Changing your brand logo? Few things that can make or kill business

Rediff.com13 Apr 2015

A new logo can harm image than doing good, say experts.

Now, Swachh Bharat seeks global facelift

Rediff.com6 Jul 2016

The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power

Ads focus on older generation, joint family

Rediff.com3 Sep 2014

Advertisers look at large families as target audience and speak to the 50-year old plus.

40 years ago and now: Not just germs, Dettol fights rivals too

Rediff.com13 Mar 2015

Dettol came to India in 1932.